$2,400one time
50% to start, 50% before it goes live.
For plumbers
Websites for plumbers.
Your customer is standing in a wet kitchen holding a phone. Everything on this page follows from that one fact.
See your site firstNo cost to look. Nothing to sign.
The moment
The thirty seconds that decide it
Somebody finds water where water should not be. They search, they get a list, and they call whoever makes calling easiest. That is the entire decision and it happens in under a minute.
Which means the things that matter on a plumber’s website are not the things a designer usually argues about. The number has to be a button. The page has to load on one bar of signal. And it has to be obvious, immediately, that you come out today.
Search
What they actually type
Notice how many contain a town. That is why your address, your hours and your service area go into the page as code Google can read, not just as text on a contact page.
- emergency plumber near me
- burst pipe your town
- water heater replacement cost
- blocked drain your town
- 24 hour plumber open now
What goes on it
What goes on a plumber’s site that does not go on anyone else’s
The number, as a button, on every screen
Not text they have to memorise and retype. One tap, from anywhere on the page, including the moment they land.
Emergency hours stated where they can be seen
If you take call-outs at 2am that is your single biggest advantage over the outfit that does not, and it usually appears nowhere.
The licence number
A state certification number is a credential a competitor cannot copy, and homeowners have been told to check for it.
A page for each of the big jobs
Water heaters, repiping, backflow, sewer lines. People search the job, not the trade — and a list item cannot rank for it.
Anything you are legally required to do
If the water department mandates a backflow test, that is guaranteed demand and it belongs in plain language on the page.
A demo build
What one looks like for plumbers.
When a pipe bursts nobody browses. The number is the page, and everything else gets out of its way.
Harbor Plumbing is not a real company — it is a demo built to show the shape of the thing, and you can open the whole page rather than squint at a picture of it.
Yours would look nothing like it. The colours come off your van, your sign or your logo — never from whatever is conventional for the trade.
Why this matters
Three numbers, and where they come from.
Every figure here is primary-sourced and dated, and the source is a link rather than a footnote. Any site can print a statistic about websites; almost none of them will tell you where it came from.
96%
of consumers read online reviews of local businesses at least occasionally.
Your rating is being read whether or not it is on your site. It may as well be on your site.
BrightLocal Local Consumer Review Survey, 2025 · 1,026 US adults
76%
of people who search on a phone for something nearby visit a related business within a day.
Someone searching your trade in your town is not browsing. They are deciding today.
Think with Google, mobile search behaviour, 2016 · US smartphone users
2.5s
slower — the median load time of mobile sessions that bounced, versus those that did not.
The visitors a slow site loses are the ones who never tell you they were there.
Google / SOASTA research, via Think with Google, 2016 · machine-learning analysis of mobile sessions
These are industry-wide findings, not a forecast for your business. Nobody can honestly tell you how many more calls a new website will bring you — anyone who puts a number on that is guessing. They are simply the reason I build the way I do.
The thing you are thinking
“I get all my work from word of mouth.”
Then this is not about finding you new customers so much as not losing the ones you have already earned. Somebody is given your name, searches it, and finds a site that looks abandoned. Word of mouth still ends at a search box.
What it costs
One price, fixed.
I build your homepage before you pay anything. If you like it, it is $2,400 — once, not monthly — and the domain, the hosting and every account end up in your name.
- You see the site before you pay anything
- Hosting is free, forever — not free for a year
- The domain stays in your name
- Every account is yours: host, domain, form, and any analytics you want
- Plain HTML at the end — any web person you hire later can edit it
Want to see yours?
Tell me the name of your business and I will build the homepage and send you a link. No cost, no meeting, no obligation to like it.