$2,400one time
50% to start, 50% before it goes live.
For salons
Websites for salons and barbers.
Nobody books a haircut in a panic. Your page is allowed to take its time — but it has to answer the three questions that stop a booking.
See your site firstNo cost to look. Nothing to sign.
The moment
The three things they came to find out
What does it cost, can I get in this week, and will they be any good with hair like mine. A visitor who cannot answer all three in about a minute closes the tab, and they do not tell you they were there.
Most salon sites answer the third one beautifully and duck the first two entirely. Hiding the price list does not protect the sale — it loses the customer who was too polite to ring up and ask.
Search
What they actually type
Almost all of it is a specific service plus a place. A single page that says "hair salon" competes for none of it.
- balayage your town
- curly hair specialist near me
- barber open sunday
- hair salon prices your town
- colour correction near me
What goes on it
What goes on a salon site that does not go on anyone else’s
The price list, in full, in public
It is the most-visited thing on a salon site and the most commonly missing. Publishing it also filters out the enquiries you did not want.
Your booking link, wired in properly
If you already pay for Fresha, Square, Booksy or Vagaro, that account is yours and it keeps working — it gets embedded, not replaced.
The team, as people
Clients book a person, not a shop. A name, a speciality and a real photograph outperform any amount of copy about your philosophy.
Photographs that survive a big screen
Your work is the product. Originals off the phone, framed to a fixed ratio so a portrait shot does not blow the grid apart.
The practical details, findable
Parking, accessibility, the patch-test rule, what happens if they are late. Small print that prevents small disasters.
A demo build
What one looks like for salons.
Nobody calls a salon in a panic. The page has room to breathe, and the work does the selling.
Fern & Blade is not a real company — it is a demo built to show the shape of the thing, and you can open the whole page rather than squint at a picture of it.
Yours would look nothing like it. The colours come off your van, your sign or your logo — never from whatever is conventional for the trade.
Why this matters
Three numbers, and where they come from.
Every figure here is primary-sourced and dated, and the source is a link rather than a footnote. Any site can print a statistic about websites; almost none of them will tell you where it came from.
96%
of consumers read online reviews of local businesses at least occasionally.
Your rating is being read whether or not it is on your site. It may as well be on your site.
BrightLocal Local Consumer Review Survey, 2025 · 1,026 US adults
76%
of people who search on a phone for something nearby visit a related business within a day.
Someone searching your trade in your town is not browsing. They are deciding today.
Think with Google, mobile search behaviour, 2016 · US smartphone users
2.5s
slower — the median load time of mobile sessions that bounced, versus those that did not.
The visitors a slow site loses are the ones who never tell you they were there.
Google / SOASTA research, via Think with Google, 2016 · machine-learning analysis of mobile sessions
These are industry-wide findings, not a forecast for your business. Nobody can honestly tell you how many more calls a new website will bring you — anyone who puts a number on that is guessing. They are simply the reason I build the way I do.
The thing you are thinking
“Everything happens on Instagram anyway.”
For discovery, often. Not for the booking. Instagram decides who sees your work and can change that overnight, your profile ranks for nothing, and it will not tell somebody what a full head of colour costs on a Tuesday. Own the page the link points at.
What it costs
One price, fixed.
I build your homepage before you pay anything. If you like it, it is $2,400 — once, not monthly — and the domain, the hosting and every account end up in your name.
- You see the site before you pay anything
- Hosting is free, forever — not free for a year
- The domain stays in your name
- Every account is yours: host, domain, form, and any analytics you want
- Plain HTML at the end — any web person you hire later can edit it
Want to see yours?
Tell me the name of your business and I will build the homepage and send you a link. No cost, no meeting, no obligation to like it.