$2,400one time
50% to start, 50% before it goes live.
For roofers
Websites for roofing companies.
A roof is a five-figure decision made once a decade, by somebody who has just been cold-called by four people they have never heard of.
See your site firstNo cost to look. Nothing to sign.
The moment
You are being compared to a storm chaser
After weather, your prospective customer gets knocked on by outfits that will be in another state by spring. They have been warned about exactly that, by their insurer and by their neighbours, and they are now suspicious of everybody — including you.
That is the actual job of a roofing website, and it is not to look impressive. It is to be the company that is obviously still going to be here, with a licence number that checks out and finished work you can point at.
Search
What they actually type
Half of it is research, months before anyone buys. Answering the research questions honestly is how you are already the known name when the decision arrives.
- roof replacement cost your town
- roof leak repair near me
- storm damage roof insurance claim
- metal roof vs shingle
- licensed roofer your town
What goes on it
What goes on a roofer’s site that does not go on anyone else’s
Licence and insurance, above the fold
The one credential a fly-by-night operation cannot produce. It is the fastest way to separate yourself and it usually sits in the footer.
Finished work, with the town named
A before and after in a place the reader recognises does more than a hundred stock photographs of shingles.
How the insurance claim actually goes
It is the part they are most anxious about and the part almost nobody explains. Explaining it is worth more than any promise about quality.
The warranty, in numbers
Workmanship years and manufacturer years are different things, and saying which is which reads as candour because it is.
What you will not do
No deposit before materials arrive. No pressure to sign today. Naming the tactics you refuse is the strongest thing on a roofing page.
A demo build
What one looks like for roofers.
A roof is a five-figure decision. Licence, insurance and finished work come before anything else.
Kestrel Roofing is not a real company — it is a demo built to show the shape of the thing, and you can open the whole page rather than squint at a picture of it.
Yours would look nothing like it. The colours come off your van, your sign or your logo — never from whatever is conventional for the trade.
Why this matters
Three numbers, and where they come from.
Every figure here is primary-sourced and dated, and the source is a link rather than a footnote. Any site can print a statistic about websites; almost none of them will tell you where it came from.
96%
of consumers read online reviews of local businesses at least occasionally.
Your rating is being read whether or not it is on your site. It may as well be on your site.
BrightLocal Local Consumer Review Survey, 2025 · 1,026 US adults
76%
of people who search on a phone for something nearby visit a related business within a day.
Someone searching your trade in your town is not browsing. They are deciding today.
Think with Google, mobile search behaviour, 2016 · US smartphone users
2.5s
slower — the median load time of mobile sessions that bounced, versus those that did not.
The visitors a slow site loses are the ones who never tell you they were there.
Google / SOASTA research, via Think with Google, 2016 · machine-learning analysis of mobile sessions
These are industry-wide findings, not a forecast for your business. Nobody can honestly tell you how many more calls a new website will bring you — anyone who puts a number on that is guessing. They are simply the reason I build the way I do.
The thing you are thinking
“We get most jobs from storm work and door knocking.”
And every one of those homeowners looks you up before they sign. That search is the moment the doubt either hardens or goes away, and right now it is the one part of your sales process you have left to chance.
What it costs
One price, fixed.
I build your homepage before you pay anything. If you like it, it is $2,400 — once, not monthly — and the domain, the hosting and every account end up in your name.
- You see the site before you pay anything
- Hosting is free, forever — not free for a year
- The domain stays in your name
- Every account is yours: host, domain, form, and any analytics you want
- Plain HTML at the end — any web person you hire later can edit it
Want to see yours?
Tell me the name of your business and I will build the homepage and send you a link. No cost, no meeting, no obligation to like it.